Meet our leadership team

Matt AtkinsonChairman and Chief Executive

Mr. Atkinson has served as our Chairman and Chief Executive Officer since September 2022. Mr. Atkinson co-founded our company to bring his expertise in capital markets, sales, marketing, operations, and early-stage company financing. Since March 2021, Mr. Atkinson has served as Advisor at LegalQ, Inc., where he actively advises on all areas of the business including operations, business development, investor relations, and finance. Mr. Atkinson also served as a member of the board of directors of Signing Day Sports, Inc. from August 2021 to July 2022. From January 2016 to December 2021, Mr. Atkinson was a managing partner at M2 Equity Partners LLC, a corporate advisory company for early-stage investing. From 2010 to 2017, Mr. Atkinson was the President and Chief Executive Officer of Elev8 Marketing LLC, where he managed a team of account managers, business analysts, and forecasting analysts to build a comprehensive business strategy for corporate retailers. He received his Bachelor of Science in Sports Management from the University of Minnesota.


Mr. Adams has served as our President and as a member of our board of directors since September 2022. Since January 2020, Mr. Adams has served as Principal at Bird Dog Capital LLC, where he leads various investments. Mr. Adams gained experience developing the growth of small companies as Chief Executive Officer of Carson Enterprises, Inc. from March 2009 to February 2019. At Carson Enterprises, Inc., Mr. Adams expanded the company and successfully sold the company in February 2019. Mr. Adams is also a member of the board of directors and serves on the audit, compensation and nominating committees of Signing Day Sports, Inc.

Gary HollstChief Revenue

Mr. Hollst has served as our Executive Vice President since April 2019. Mr. Hollst has an extensive background in the janitorial, sanitation and refrigeration industry. Since 2015, Mr. Hollst has also served as the President of O-Z tech, an ice machine and laundry cleaning company based out of Omaha, Nebraska, that also specializes in the usage of aqueous ozone water. Mr. Hollst also serves on the Yutan Board of Education in Yutan, NE.

David EnholmChief Financial

Mr. Enholm has served as our Chief Financial Officer since March 2023. David Enholm is a senior executive with over 35 years of experience in finance, including budgeting, forecasting, treasury and cash flow operations, revenue development, acquisitions and dispositions, and company restructuring. Mr. Enholm most recently worked with Monroe Capital, a private equity firm located in Chicago, Illinois, as Chief Financial Officer for two companies owned by Monroe. From March 2020 to September 2022, Mr. Enholm served as the Chief Financial Officer at Nelbud Services, a service company specializing in fire protection located in Indianapolis, Indiana. During his tenure as Chief Financial Officer, Mr. Enholm led two acquisitions and worked with a senior executive team to develop new revenue sources for the company. From October 2018 to August 2021, Mr. Enholm was the Chief Financial Officer at Complete Nutrition, a private company in Omaha, Nebraska, that specialized in the sale of health supplements. As Chief Financial Officer at Complete Nutrition, Mr. Enholm developed a restructuring plan to transition the company from a traditional physical store to an e-commerce retailer. Both Nelbud Services and Complete Nutrition were wholly owned by Monroe Capital. Prior to 2018, Mr. Enholm had also served as Chief Financial Officer at FRCG LLC, Corporate Controller at CoSentry LLC, and Vice President Corporate Controller at Pamida Operating Stores LLC. Mr. Enholm graduated from the University of Nebraska-Omaha with a Bachelor of Science in Business Administration, with a major in Accounting.